Digital billboards may be coming to Austin. Over the next 120 days there will be a community conversation about a proposal to convert some of our existing billboards to digital---to utilize digital, changeable technology to allow advertisements to change every 8 seconds. That’s 450 advertising messages every hour and over 10,000 message changes on a single billboard face every day. To have a better understanding of what this would look like in Austin, particularly at night or dusk, go to these mock-ups:
Austin compared to other markets: Austin stands with San Antonio, Houston, Fort Worth and approximately 85% of all other Texas cities that currently prohibit new digital billboards. Four States, known for beauty and tourism--Alaska, Hawaii, Maine, and Vermont--prohibit all billboards, digital and non-digital.
Scenic beauty: In addition to Austin being “weird”, residents understand why they and others are drawn to the region---the scenic beauty of the city and the Hill Country. Billboards, and especially digital ones, block the views of our beautiful natural & built environment. But who would think that Houston developers believe scenic beauty sells? Listen to commercial developers talking about Scenic Houston’s work and why beautiful streets and public places are critical to creating a successful business atmosphere.
Please help! As we engage the Austin area community in the conversation about digital billboards, these and many other facts need to be a part of the discussion. Join the Scenic Austin email group by contacting Girard Kinney at firstname.lastname@example.org or 512.472.5572.